00:00 – 00:40 | Welcome and Guest Introductions
Nat and Lauren open the episode by welcoming FA Collings from Statuo and Richard Render from Buzzbear. They explain both agencies’ specialisms—Statuo as an integrated web, design, and marketing house; Buzzbear as a full-service branding and marketing partner.
00:40 – 01:20 | FA’s Career Path to Agency Leadership
FA describes her winding journey from aspiring teacher to events marketing at Bolton Wanderers and Manchester United—where she fell in love with delegate recruitment and big-ticket promotions. A chance introduction led to her first agency role in London, and she’s been agency-side ever since, rising to Marketing Director at Statuo.
01:20 – 02:10 | Rich’s Evolution from In-House to Agency Founder
Rich recounts wanting to join the army, but instead studied art and graphic design. He cut his teeth in plumbing-and-bathroom marketing, moved through sports and novelty entertainment brands, then spent a decade in-house before co-founding Manchester Creative Collective in 2019, now rebranded as Buzzbear.
02:10 – 03:00 | The Regency Website Brief
The hosts describe how Regency enlisted Statuo to reimagine their online presence. FA was surprised by Regency’s dynamic HQ—“not what we expected from the old site”—which inspired a bold, Apple-style parallax homepage showcasing glass units in 3D.
03:00 – 03:50 | Parallax Design & Tech Collaboration
FA explains that early developer involvement was crucial to nail the parallax scroll effect: as users scroll, a rendered IGU rotates and annotates performance features. Collaborative rounds of design, 3D renders, and prototype builds ensured aesthetic ambition met technical feasibility.
03:50 – 04:40 | Introducing the “Glass Be Your Home” Quiz
To educate end-users (the “Mr. & Mrs. Jones” homeowners), Statuo built an interactive questionnaire. Based on answers—number of bedrooms, insulation needs, security concerns—it algorithmically recommends one of Regency’s 14 performance units, bridging the gap between trade jargon and homeowner understanding.
04:40 – 05:30 | Behind the Recommendation Algorithm
Rich and FA discuss how Regency provided a matrix spreadsheet mapping quiz responses to specific glass specifications. Statuo then engineered the logic so the quiz dynamically surfaces the optimal IGU, outputting a printable spec sheet for homeowners to pass on to fabricators.
05:30 – 06:20 | Buzzbear’s Role in Regency’s Branding & Comms
Rich explains Buzzbear was brought in to refresh Regency’s external communications—social media, training-program branding, and mascots (“Regge the Rhino”). By aligning tone of voice, visuals, and messaging across channels, they unified Regency’s brand and amplified its industry leadership.
06:20 – 07:10 | Crafting “Regge the Rhino” Mascot
Brad’s idea for a rhino mascot—symbolizing strength, reliability, and family—became “Regge.” Buzzbear fleshed out the concept, naming, and visual style, creating a friendly ambassador that humanizes a technical manufacturing brand.
07:10 – 08:00 | Cross-Agency Collaboration & Culture Fit
Both guests praise Regency’s openness and the strong working relationship between in-house team and partner agencies. A shared vision and mutual respect keep projects agile, creative, and on-brand, making the agencies feel like extensions of the Regency family.
08:00 – 08:50 | Industry Shifts: Tools, Automation, and AI
FA reflects on her trajectory through creative-led agencies to performance marketing shops, noting automation tools (SEO platforms, AI copy-assist) have reduced manual grunt work, freeing teams to focus on strategy and storytelling rather than spreadsheets.
08:50 – 09:40 | Balancing Tech with Human Insight
Rich warns of over-reliance on AI and off-the-shelf templates: while tech accelerates ideation and delivery, true differentiation requires understanding client values, customer mindsets, and face-to-face collaboration that no algorithm can replicate.
09:40 – 10:20 | Social Media Strategy Realignment
Both agencies stress the importance of platform fit—advising clients to prioritize LinkedIn for B2B rather than spreading resources thin across every emerging network. Thoughtful channel selection and consistent posting underpin Regency’s growing digital footprint.
10:20 – End | “The Difference Is Clear”
When asked to define Regency’s unique edge, FA and Rich concur: innovation. From immersive web experiences to mascot-driven engagement, Regency’s people, culture, and willingness to push boundaries set it apart in an otherwise traditional industry.
